Sealyte
Art Direction, AI Production, Post-Production
Description
Sealyte came to us with a product and no usable photography. The existing shots of the box and stick packs were too rough to use in any digital campaign, so before any creative direction could happen, the product itself had to be rebuilt.
The first step was reconstructing the box and stick pack as high-resolution renders on a clean white background, simulating a proper studio shoot from scratch. That gave us a reliable base to composite into any scene without fighting bad source photos.
From there, we tested a handful of summer-driven directions: citrus, poolside, water, condensation, letting the product live in scenes it was never actually photographed in. The final pieces went through a full post-production pass to hold up as real campaign assets.
Built with Claude, GPT Image, and Nano Banana for generation, Magnific for upscaling and retexturing, and Photoshop for final compositing and finishing.
Credits
Agency: Nomolos Creative