Owned brand strategy, identity, creative direction, and web design end-to-end for an all-US client portfolio. Led a team of 2–3 designers and partnered with sales on scoping, pricing, and growth opportunities.

Ran branding projects independently from discovery through final delivery, and took on quality control for junior designers — the shift that led directly to the promotion to Lead Designer.

Joined when the agency produced social media content exclusively, and grew into managing visual production for 15–20 recurring client accounts. Introduced branding and print design as new agency capabilities.