Crível

Crível is a brand for Brazilian creators, built with group G2 for Bornlogic in the Branding Aplicado program. The challenge was never only to create a new brand, but to understand the space Crível could occupy.

Research led to the purpose of enlarging authentic voices, the Explorer archetype and the tagline Crível. Quem cria gigante, with a chroma key green identity and wide-angle photography that makes creators look bigger. The project won 1st place in the program's Technical Vote.